Virtual product launch
Online Product Launch
Hollister Incorporated is a company that develops, manufactures, and markets healthcare products and services worldwide. They came to plus-virtual with a product that needed launching via web but with no knowledge or expertise on how to do it.
Start to Finish service
plus-virtual provided advice on how to produce a fully branded, professional webinar platform to successfully launch the product.
Keeping Hollister involved throughout, plus-virtual created a platform to suit this purpose, scripted and produced the presentation and rehearsed the Hollister staff before going live.
Live polls, Q&As and competitions helped the conference partially retain the feel of a live product launch with delegates being encouraged to get involved.
What Hollister thought
"The event itself was a great success...
...working with plus group was a great experience, I felt like I was working with colleagues I had known for years...
...I could not fault it."
Ian Poulter, Regional Manager, Hollister